0riginal type font

color generation from photograph

sugar skull project

MR.CHIRINOS type face project

Typographic Notes

   



                                                     Typography
                                                 
                            Fonts are the clothing that our ideas wear

• Serif reads better at smallest sizes,  sana serif is better for headlines and bigger sizes.
• Founts that are too similar cause ambiguity
• Use upper and lower case letters for optimum clarity, all capital letters are the equivalent of shouting, and are difficult to read
• Alignment: left alignment reads easiest, considered eye flow as it moves down a page
• Emphasis: use these tools with discretion and without disturbing eye flow, 1. italics 2. Bold 3. size 4. color  
• Avoid stretching or distorting type
• Many fonts are heavy or light
• The Mac is not a typewriter
• Kerning is the way spacing is done, its the individual spacing of letters
• Tracking is the spacing thats applied to the whole groups of layers
• large text blogs: rags, strive for more consistant spacing , want text layout to look more uniform